The Vampire Agency and Secrets to Authentic Branding | Zsike Peter

Update: 2025-06-16

Description

Growing up in a dictatorship and kidnapped by her mother to save her life and the lives of her siblings, Zsike Peter is the founder of Vampire Digital and a rising LinkedIn influencer with bold and thought-provoking content. If you thought you understood authenticity, think again!

Zsike is also the author of her new book "Thinkbait" – her movement for thoughtful, intentional communication that transcends the surface of 50 shades of beige, ChatGPT-regurgitated, mediocre writing. It’s choosing to go deeper when everything else pushes us to stay shallow.

Timestamps:

(00:00:00 ) – Preview

(00:03:00 ) – From Transylvania and childhood under dictatorship

(00:04:55 ) – Zsike's mother's disappearance and escaping tyranny

(00:09:45 ) – Being kidnapped by her mother and the big escape

(00:12:30 ) – Lessons from History and The Reality of Migration

(00:15:56 ) – Are the West moving toward dictatorships?

(00:24:35 ) – Finding your voice in a noisy, divided, politicised world

(00:28:07 ) – Building a Brand with a Twist

(00:32:32 ) – Should you use AI for branding?

(00:33:39 ) – What we can learn from Japan about AI and human value

(00:35:16 ) –The role of human knowledge in higher quality creativity over AI

(00:42:49 ) – How AI is damaging creativity, innovation and adaptability in a changing world

(00:47:42 ) – Thinkbait, cognitive flattening and deeper manipulation of human behaviour with AI

(00:52:21 ) – The importance of the human element on LinkedIn

(00:55:04 ) – The critical importance of authentic engagement and bold content

(00:57:38 ) – The value of personal branding in business and building an audience strategically

(01:18:52 ) – Quality vs. quantity in content creation - STOP using only AI!

(01:28:24 ) – The negative impact of LLMs on language and thought

(01:35:02 ) – How AI is killing the quality of your storytelling

(01:41:34 ) – Language and thought formation. Should you totally rely on Generative AI?

(01:49:52 ) – The role of education in language skills

(01:58:04 ) – The dangers of children's AI dependency and the manosphere

(02:04:19 ) – The future of AI and human connection

Episode Notes & Citations:

https://ceoretort.com/podcast/guest/2025/06/16/zsike-peter-the-vampire-agency-and-secrets-to-authentic-branding

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